How to offer product or service to our customer

Maybe you often heard about his story :

“ A businessman with a lot of knowledge, make the new product and think “ this product will make a lot of money, I will go outside and tell to everybody with a term that really sound cool, so they think I’m a really competent businessman”, and he go outside and try to sell it, and we found that he :

1.       explain with a lot of terms that we don’t understand

2.       a really wasting time presentation

3.       not competent at all, because he can’t sell the product

Ever heard that story ? Probably you heard it often, because that’s happen with most people outside. So how we doesn’t end up like businessman with such story ? 

Step # 1 KEEP IT VERY SIMPLE 

So, we want them to buy our product right ? we sell to make money in exchange our product or service become benefit for them. Keep it very simple, A businessman like story before explain with totally new terms, he’s made it complicated.

This force customer learn a new terms, which not every customer can learn very quick ( and most people don’t ), and this lead to “customer who doesn’t get it what your means”, if they don’t get what your means, they feel “this is not the product or services I’ve been looking for” because they feel can’t keep up with your explanation. In the end, they don’t want to buy it.

They buy it, because they get what you means. Learn from every businessman that succed selling a huge amount product/ services. They keep it simple. That’s why people get what it means, and think “ I’ve been looking for this product/ service in my whole life”  so they buy it. Sometimes, it wasn’t the product that bad, but person who deliver the message is bad.

“They buy it, because they get what you means.”

Step #2 TIME 

Businessman like such story before think  “I’ll have to explain everything from A to Z”. It seems good if we think like that, explain everything from a-z, but we need time for it,and not everybody have time like we has. But in this case, I like to strengthen the point that most people explained evertything from a to z, at first customer will attracted, but after several explaination coming from “non- stop mouth ”, they think “ there’s  too much time I spent for this, and you wasting my time”.  Step #1 ,  “keep it very simple” really connected with this step #2, if we doing step #1, this #2 step will follow. 

We don’t have to worry about losing customer or what may happen, because a really serious customer will buy our product/ services, if we explain it right and keep it simple. After all, with this step#2 applied, we got 2 benefits :

a.       save our time

b.      save our customer’s time

“We got 2 benefits”

Step # 3 EASY 

Offer them easy-applied way. Have we think why we have ATM (automatic teller machine) in our neighborhood ? why home appliances business have delivery services ? we just have an account in bank and we can take whenever we want it, not before ATM invented. We just sign the application and pay with credit card and have our goods delivered in front door. Have we ever thinking why does so many business develop innovation all the time to make our life easier and easier ? Because we like easy things, we like simple things.

Think that we can win competitor if we offer them easier way. People doesn’t like hard way.

-          NUR SYAHPUTRA